WE TAILORED A SOLUTION TO HELP REVIEW CLOTHING ACHIEVE AND EXCEED THEIR ORGANIC TRAFFIC AND SALES GOALS
Review Clothing operates in the fiercely competitive fashion industry, competing with major clothing retailers, along with recognized fashion chains such as H&M and Zara. In this challenging landscape, Impressive was tasked with taking their organic traffic and sales to the next level, despite an already strong presence and reputation within Google Search. With our expertise and innovative strategies, we were confident in elevating Review Clothing’s online performance to new heights.
+66%
growth in non-brand search terms
+91%
YoY growth in Page 1 rankings
+22.67%
increase in organic revenue YoY
THE CLIENT
Review Australia is an Australian owned brand, designing vintage inspired fashion with a modern, luxurious twist. They produce and sell clothing renowned for their feminine, fun and eclectic feel that is full of personality. Review has 80 stores across Australia (boutiques and also sells through Myer).
THE CHALLENGE
Traffic had been stagnant for over 2 years with heavy dependence on branded terms and specific product terms. Review had never really thought of implementing a strategy to improve rankings and boosting organic visibility.
STRATEGY
The SEO strategy was focused on creating stronger topical relevance for the dresses category which is their biggest and most important category. The keyword research and content was carried out to deepen the website architecture for dresses.
THE RESULTS
Review saw remarkable growth and success, with significant increases across search, rankings and revenue. We achieved a 66% increase in non-brand search terms, indicating an improved visibility of the website for relevant search queries. We also saw a 26% increase in the conversion rate year on year, indicating that the website is attracting more qualified leads and generating more revenue. The campaign has also led to a 91% growth in Page #1 Rankings year on year, demonstrating an improved ranking for the website’s targeted keywords. Lastly, there has been a 22.67% growth in organic revenue year on year, indicating that the SEO campaign has successfully driven more traffic and conversions to the website.
Overall, Review’s SEO campaign has been highly effective in improving the website’s search engine visibility, attracting more qualified traffic, and generating more revenue.
