WE POWERED THROUGH AND KNOCKED THIS SPORT EQUIPMENT MANUFACTURING BRAND’S SEARCH & REVENUE GOALS OUT OF THE PARK
Kookaburra Sport competes in the fierce and dynamic sports equipment industry, where it faces competition from major retailers and sporting goods chains. Impressive helped to knock this brand’s goals out of the park with a comprehensive SEO migration, keyword and content strategy and technical audit.
+74%
increase in transactions
+138%
increase in online revenue
+287%
uplift in page 1 rankings
THE CLIENT
Kookaburra Sport is a sports equipment manufacturer specialising in cricket and field hockey balls and equipment, bespoke teamwear, clothing and footwear. They predominantly sell products via existing retailers, online, and direct to cricket and hockey Leagues and Associations in over 50 countries worldwide.
They wanted to improve their organic visibility for all the core areas of their business and engaged Impressive to improve the B2C e-com revenue.
THE CHALLENGE
Kookaburra Sport were previously targeting 3 countries using one domain but then decided to split into 3 ccTLD domains (AU, NZ and UK). The brand was using a very unique CMS which was proving technical issues and content upload challenging. They also had 2 parts of their website B2B (which was for their retail partners), and B2C on the same CMS. The final objective was to improve rankings, transactions and revenue for cricket and hockey equipment as well as AFL/NRL merchandise and other sporting apparel.
STRATEGY
We helped this brand with a complex SEO migration to split their old domain into 3 separate ccTLD domains to prevent any loss of traffic or rankings.
A comprehensive keyword and content strategy was created to flesh out additional categories for cricket equipment & apparel, hockey equipment, AFL & NRL merchandise.
We also carried out a range of technical audits and worked alongside the client’s internal dev team to fix critical issues on the site.
THE RESULTS
Kookaburra Sport’s online presence has seen remarkable growth since partnering with Impressive from January 2022 to January 2023, as compared to the previous year. Their website’s performance has surged, with a 32% increase in sessions and a whopping 74% boost in transactions. The revenue generated from the website has skyrocketed by 138%, indicating a strong correlation between the increase in traffic and revenue. The brand’s search engine rankings have also seen an unprecedented improvement, with their primary keywords landing on page 1, enjoying a 287% surge.
