HOW WE CRAFTED INCREDIBLE RESULTS FOR THIS UTE LID DESIGN & MANUFACTURING COMPANY
+34%
Increase in paid conversions
+42%
Increase in non-branded clicks
+55%
Increase in page 1 rankings
THE CLIENT
HSP Ute lids designs and manufactures premium ute accessories that are tailored for each car make and model. They are an Australian made & owned brand. Their parts are often world firsts and have a common goal of maximizing the potential of a ute by creating solutions not just products.
THE CHALLENGE
Fueling HSP Ute Lids’ Growth
Due to this brands’ unique product offering the client came to Impressive with two key objectives: to increase brand awareness and generate more cost-effective leads through a tailored SEO and Paid strategy.
STRATEGY
Impressive created a comprehensive SEO plan for HSP, which helped us identify user limitations and strategically integrate keywords into the content in a natural and readable manner.
We employed a 2-phase social media funnel and PPC to increase brand awareness and generate leads through the website’s enquiry form.
THE RESULTS
Since commencing with Impressive, HSP has improved their brand visibility due to the comprehensive SEO strategy aiding in a 55% increase in page 1 keywords. The 2-phase social media funnel and PPC allowed us to establish the brands target personas and through extensive testing of creatives and refinement of messagining saw a 34% increase in paid conversions.
