For so many brands, Black Friday and Cyber Monday have become the main sources of driving revenue for Q4, and in some cases the whole year. Brands pour a wealth of resources into preparing for these massive sales events, hoping to capitalise on the frenzy and boost their year-end revenue. But is this strategy still the best way to ensure long-term success?
At Impressive, we believe it’s time for brands to rethink their approach. Rather than putting all of their eggs in one basket and relying only on these seasonal peaks or retail sales moments, a more sustainable and profitable strategy lies in adopting a more robust approach to evergreen activity—leveraging a consistent, year-round strategic approach to drive steady revenue and foster deeper customer relationships.
Let Impressive Help You Meet Your Performance Goals With our Free ‘rethinking bfcm’ 2024 report
At Impressive, we understand the importance of unlocking the full potential of your online retail business. That’s why we invite you to explore our comprehensive ‘Rethinking Black Friday/Cyber Monday’ 2024 Report.
Snapshot of Online Sales in Australia in 2022
Sales Growth by Sector
Profiles of different shopper types and their behaviors
How to Retain Customers for the Long Run
Ready to kickstart your impressive journey?
Fill out the form to receive your free PDF copy of Impressive’s 2024 Black Friday/Cyber Monday Report.
Our Work
TAKE A LOOK AT SOME OF THE ONLINE MARKETING RESULTS WE HAVE ACHIEVED FOR OUR CLIENTS
AMID FIERCE COMPETITION, NINE WEST TURNED CHALLENGES INTO OPPORTUNITIES, ACHIEVING THEIR BEST BLACK FRIDAY RESULTS THROUGH IMPRESSIVE’S STRATEGIC PLANNING
+22%
Increase in platform ROAS
+35%
Increase in conversions
+9%
Increase in conversion rate
BREAKING INTO THE AMERICAN MARKET: HOW SCANLAN THEODORE BOOSTED ROI BY 39% WITHOUT PROMOTIONS
+39%
Increase in ROAS
–29%
Decrease in CPA
A MULTI-MIX CHANNEL APPROACH SAW MODIBODI GAIN $22.5M IN NEW CUSTOMER REVENUE IN JUST UNDER 1 YEAR
+74%
Increase in conversion value through paid search Year on Year
+66%
Increase in ROAS
+230K
New customers acquired in just under one year
DISCOVER THE RESULTS WE ACHIEVED FOR KNOBBY THROUGH AN INNOVATIVE SEO STRATEGY
+52%
Increase in Organic Revenue
+139%
Increase in Keywords on Page 1
+79%
Increase in Non-brand traffic
SUSTAINABLE GROWTH IN A CHALLENGING LANDSCAPE: ZANUI’S JOURNEY BEYOND THE INDUSTRY DOWNTURN
+$6,775
From $0-$6,775 traffic value per month
+1796
Page 1 Keywords
+12,000
From 0-12,000 Organic traffic increase per month
DRIVING RESULTS: HOW IMPRESSIVE ACHIEVED A 70% INCREASE IN NON-BRANDED TRAFFIC FOR THIS FASHION BRAND
+70%
Increase in YOY Non-Branded Traffic
+10%
Increase in eCommerce Conversion Rate
+463
Keywords on Page #1
SWITCHING TO A FULL-FUNNEL STRATEGY LED TO RECORD-BREAKING REVENUE MONTHS FOR THIS HOME IMPROVEMENT CHAIN.
+40%
increase in in-store revenue
+77%
increase in total store visits
+113%
increase in total engagements
