PLANNING FOR COMMERCE SUCCESS IN 2025
As we jump straight into 2025, TikTok continues to redefine creative commerce, blending entertainment and shopping to reshape how brands engage with audiences online.
Partnering with Impressive, this event will explore cutting-edge strategies to capitalise on trends, harness data, and craft impactful content to drive meaningful connections and growth.
The future is focused, and now is the time to plan, adapt, and lead in the evolving landscape of commerce.
AGENDA
February 20th 2025 | 2.5hrs | 3:00pm – 5:30pm
- 3:00pm-3:10pm: Welcome & Opening Remarks
- 3:10pm-3:30pm: TikTok in the Shoppertainment Era
- 3:30pm-3:50pm: Breaking Stereotypes
- 3:50pm-4:20pm: Industry Panel
- 4:20pm-5:30pm: Networking with industry experts, food & drinks
SPEAKERS
You’ll Get To Hear From:
Robert Tadros
Impressive
Founder & CEO
Jasmine Allen
Impressive
Head of Performance
Nhi Le
TikTok
Agency Partner Manager
+ more (TBC)
WHAT YOU CAN EXPECT
Join us for a transformative afternoon as we team up with TikTok to discuss:
🕐 Discover the Future of Commerce with TikTok:
You’ll be inspired as we explore how TikTok is shaping the future of commerce. This event is set to dive into the platform’s exceptional potential for driving meaningful customer connections and delivering tangible results for brands.
From revealing groundbreaking insights on TikTok’s role in the buyer journey to showcasing the skyrocketing in-app purchase trends, you’ll walk away equipped with a new perspective on the world’s fastest growing social media app.
📈 Breaking Stereotypes:
Gain a front-row seat to understand the misconceptions of the TikTok platform. In this segment of the event, hear from key industry leaders about how TikTok isn’t just used for boosting brand awareness, but also for boosting sales and driving ROI. You’ll also get to understand how it doesn’t have to be hard or overwhelming to keep up with the latest trends, and that you don’t need a significant budget to create captivating creative assets.
🔧 TikTok in the Shoppertainment Era:
Learn how brands are thriving on TikTok in our TikTok Shoppertainment Era Showcase. Shoppertainment is content-driven commerce that sees to entertain and educate first. It combines content & community to create highly immersive shopping experiences.
This session will feature success stories from leading brands that are redefining customer engagement through TikTok’s Shoppertainment approach. Discover how brands like Bioderma are leveraging entertaining content to boost sales, build loyalty, and create memorable shopping experiences.
🗣️ Panel Discussions, Networking, and Takeaways
Wrap up the event with a dynamic industry panel featuring leading voices who share actionable strategies for staying ahead of trends, maximising creativity within budgets, and seizing new opportunities on TikTok in 2025.
The event concludes with a lively networking session where you can connect with peers, exchange ideas, and enjoy drinks and nibbles.
Don’t miss the chance to leave with clear next steps for unlocking TikTok’s potential for your brand.
Save your spot
We have limited spots available so RSVP now
to secure your seat!
Don’t miss out on this exclusive opportunity
to stay at the forefront of digital marketing innovation.
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Impressive Labs | Impressive X Meta
For enquiries, contact us at [email protected] / 1300 191 943
