Ready for us to craft your B2B marketing strategy?
Let us take your business out for a spin. We’ll help it get to know other businesses who want to work with you
Through valuable, engaging content, we’ll teach them a thing or two about what you do, and before you know it, you’ll be swimming in leads. Can you hear your phone ringing already? See your enquiries inbox filling up?
Whether you’re looking for blogs, social media, videos, or you’re not sure, we’ve got you covered.
Our team of content experts will help you find the right option to showcase your business and do so with a flare that you – and your potential clients – will quickly fall in love with.
WHAT IS B2B CONTENT WRITING?
B2B content writing takes a little more than just persuasion, there’s a strategic side to it. With your audience being decision-makers in the business, you need to be able to speak at their level. Unlike B2C content, which aims to capture individual consumers’ emotions, B2B content is all about delivering value, expertise, and solutions.
Writing for B2B focuses on the big picture, it’s about answering the big questions, solving industry pain points, and showcasing your brand as the go-to authority in your field. Some applications for this kind of content appear in leadership articles, whitepapers, case studies, or even SEO-driven website content.
BEYOND BUZZWORDS: CRAFTING CONTENT THAT CONVERTS
It takes a good agency to understand the nuances of B2B marketing. Some key things you need to consider in choosing a B2B content writing agency are the nature of industry and your tone of voice. You need someone who knows how to speak the language in your field, engage businesses, and craft content that aligns with your brand’s tone. Think of whoever you’re partnering with as your spokesperson who can expand your network and scale your business simply with their words.
IMPRESS & INFLUENCE: B2B CONTENT THAT MEANS BUSINESS
If your goal is to impress industry leaders or professionals, then your content must make a strong first impression. At Impressive, we have content specialists who are trained in a plethora of fields, including highly technical industries such as:
- SaaS
- Telecommunications
- Virtual & Augmented Reality
Your audience is looking for value, not fluff. That’s why our approach to content creation is rooted in research, strategy, and creative storytelling. We go beyond writing to ensure your content works as part of a larger marketing strategy, seamlessly integrating with your SEO copywriting, PPC, and social media efforts.
Our B2B content writing services include the following:
- Strategic Content Planning – We develop a tailored content roadmap that aligns with your business goals and audience needs, covering everything from pillar pages and gated content to press releases and landing pages.
- Multi-Channel Distribution – From LinkedIn thought leadership posts, webinars, and industry forums to email campaigns and organic search, we make sure your content gets in front of the right eyes.
- Performance Tracking & Optimisation – We analyse engagement, refine messaging, and continuously improve content to maximise results.
Are you ready to make a lasting impression in your industry? Partner with us!
ENLIST THE SUPPORT OF AN AWARD WINNING SEMRUSH PARTNER
Hit your Goals
Our clients achieve more because we become their business partner, not a service provider. With one digital marketing agency responsible for your entire strategy, everything gets simpler. Hit your goals faster with the elite of Australia’s marketing talent who use tools, not shortcuts. Here’s how we do it.
A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
Unique growth strategy
We’ll share our approach, covering how we’d scale your marketing efforts – and how they relate to your objectives.
ROI projections
We’ll forecast the results you can expect from our growth strategy, as well as your investment and the KPIs involved to get you there.
