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What is data-driven marketing?

Data-driven marketing is about measuring what works and what doesn’t. Put simply, it is a strategy you can employ to engage customers more effectively. After all, the more you know about your audience, the better equipped you are to meet their needs (and get them on your side). Knowledge is power and, as luck would have it, data is a whole lot of knowledge. Data-driven marketing isn’t just about having the data, though. It’s about what you do with it. By analysing data in insightful ways, you can address niche audiences and/or develop tailored products. In the end, the approach can deliver exceptional returns for your business.

Reduce business costs

Effective data analysis reveals patterns of consumer behaviour. So whether it’s improving your POS or simply understanding how your clients want to interact with you, insight from data enables you to better understand and streamline the way you do business — improving productivity, increasing profitability, and lowering costs in the long term.

Improve products and services

Data enables you to see what customers like and don’t like. By tapping into their desires, you’ll be able to identify opportunities, fill market gaps and generate a loyal following. Plus, understanding your customers attitudes, thoughts and actions gives you the intel you need to tailor products and services to meet their needs. Happy customers, happy you.

Create targeted campaigns

By knowing your audience and how its members behave, you can target your marketing efforts with precision. As such, measuring the performance of previous campaigns and incorporating data review into your planning phase will dramatically increase your conversion rate. In summary, there are so many ways that data can help you sharpen your marketing efforts and drive better outcomes. But to get the most out of your numbers, it’s important to ask the right questions and think strategically. Data can reveal unseen sources of value, which is the single most important way to gain a competitive advantage — especially in today’s fast-paced market. Use it intelligently to meet customer demand, as well as your business goals. That’s where data analysts, like those in our team here at Impressive, come in. We’ve got the skills to turn figures into meaningful marketing strategies. Let us help you interpret information from your CRM, ERP, social media, the great wide web — whatever it may be — and provide you with strategic insights that will bring your business and customers closer together. If you would like to find out more about how Impressive can help you, get in touch today.


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A comprehensive audit
A comprehensive audit

We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.

Unique growth strategy
Unique growth strategy

We’ll share our approach, covering how we’d scale your marketing – and how they relate to your objectives.

ROI projections
ROI projections

We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.