4.8 stars out of 130+ reviews

#AskGabe Myles- Content Cut or Refresh

“How can you determine if a piece of content on your site needs to be cut completely, or refreshed and re-optimized for SEO?”

This week’s #AskGabe question is from Myles Birch – thanks Myles!

Gabriel Grossman’s take?

This is a commercial decision – it’s all about cost-benefit analysis.

Audit your content, and analyse each piece individually

Does the math add up?

ie. Add up the hours to re-write and re-SEO the page, vs potential ranking gain/revenue opportunity to refresh the content. Is it a good commercial decision?

If the piece is old and dated, and the math doesn’t add up = Content prune

If the piece is old and dated, but the rankings and revenue potential outweigh the hours of work that need to be invested = Content refresh!

Has anyone got any content prune or refresh stories they’re keen to share?

Did you like this insight? Share it with others.

Make your brand stand out with Impressive

Reach out today, request a Free Marketing Plan, and schedule your consultation with our experts.

Related Insights