š¤ #NishHACKS – UTM for the win! š¤
Have you ever opened up your Google Analytics and been surprised by the huge contribution of ‘Direct’ traffic to your site?
Typical conversation I’ve had with marketers in the pastā¦
Client: (showing me through their analytics) Yep so as you can see, the brand is really strong as ‘Direct’ is contributing well over half of our traffic
Me: Ermā¦ you mentioned before that you are super active on email, and generate lots of traffic from your mailing list
Client: Correct
Me: So why is email not showing here as a big driver of traffic?
Client: tumbleweed blows past in the distanceā¦
In today’s #nishHACK, Calum Stark and Nishaan Vigneswaran share with us the power of UTMs
ā¶ļø Tune in for the MAGIC ā¶ļø
Do you remember the first time you found out about UTMs?
