🤓 #NishHACKS – UTM for the win! 🤓
Have you ever opened up your Google Analytics and been surprised by the huge contribution of ‘Direct’ traffic to your site?
Typical conversation I’ve had with marketers in the past…
Client: (showing me through their analytics) Yep so as you can see, the brand is really strong as ‘Direct’ is contributing well over half of our traffic
Me: Erm… you mentioned before that you are super active on email, and generate lots of traffic from your mailing list
Me: So why is email not showing here as a big driver of traffic?
Client: tumbleweed blows past in the distance…
In today’s #nishHACK, Calum Stark and Nishaan Vigneswaran share with us the power of UTMs
▶️ Tune in for the MAGIC ▶️
Do you remember the first time you found out about UTMs?