Can professional services businesses get good results running Facebook & Instagram Ads?
Nishaan Vigneswaran and I are very skeptical of paid social on Facebook for professional services leads
However Calum Stark makes the good point that for B2C businesses – accountants for example, around tax time especially
It’s definitely a worthwhile channel to be visible and draw leads
B2B businesses though – not so much from a lead generation perspective
What do you think?